Blogging “Dream Teams” With Gary V.
Take 3 minutes and watch this Gary V. vid:
(Thanks Justin Brooke for pointing it out!)
YouTube is being kinda douchey. If you can’t see the embed, you can watch it here.
This concept has lasting repercussions on SEO, social media signals, branding and blogging.
Let it marinate. Re-watch it if you need to.
Curious – what do you think of the idea of these “dream teams?” Will they eliminate the little guy? Are you seeing anything like this in your market? Let’s have a weekend discussion in comments!
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I think it is an idea that is gaining traction. I see examples in my niche which is quite different than IM, it is antiques. It helps take care of providing qaulity content for your readers. No longer do you ahve to do it all yourself or pay writers who don’t have the expertise. You form a team of experts in your niche with different viewpoints and areas of expertise. In my niche of antiques, I can see getting a store owner, an auctioneer, an interior designer, a show promoter, to name just a few. I love the idea and can see it could provide a winning formula.
I love the idea and can see having a team in your niche, all expressing their own points of view and expertise, would be a winning combination.
Interesting. We are employing blog and news aggregation more often on new and relaunched brands, as a small percentage of overall content, and a way to entice users back to sites to see what their favorites in the niche are blogging about. Adds fresh content regularly. We are primarily in the food and coupon world.
Have MarketingGirl.com and several other domains targeted for this model in an upcoming focused design/development/marketing network. While our current model involves a good deal of content surrounding the aggregation piece, perhaps the idea Gary floats in his video is a better model for a few of our domains and next generation sites. Good stuff. Got me thinking.
Is this not the same business model as techcrunch.com (online) or HGTV (television)?
This shift has been happening for some time now. You can still see examples of this model dating back to the earlier forums that are moderated and maintained by professionals in the field such as painttalk.com which was created in 2007.
Am I missing something? Has it really taken this long for the brands and names to see the potential of networking online with like brands and complimenting content?
Well Michelle, back in 2009 I took Ed Dale’s 30-Day Challenge. You were part of that ‘Dream Team’. Your Challenge vids in particular as standout examples of clear, concise How-To. That helped take you to new levels, eh? So this is nothing new. But perhaps the takeaway in 2012 is that _Leveraged Circles_ (to use a neo-Googlism) can only help insure SEO Survival moving forward. Tooting one’s own horn relentlessly for Reputation & Authority _used_ to get you somewhere, but clearly that’s starting to Not Work anymore…
Obviously this has worked for some people and some markets but I’m not sure if it will work for every market or if it will eliminate the top blogs all together.
I think it comes down a lot to the people involved. All those ego’s and ideas coming together, people wanting their piece of the pie etc etc could be a phenomenal site or could blow up in a clash of egos.
Perhaps another way to it would work is bringing together the middle level players to create a super team instead of all the top level players.
It’s funny that they use the Miami Heat “Dream Team” as a offline parallel. Much like the supposed Phili Eagle dream team, sometimes too many big stars in one room makes for a disaster or at the very least, something that doesn’t live up to the hype.
This is a great business model. Could be one company employing many niche experts or many niche experts owning the company. I would prefer the latter although the logistics could be a headache, albeit worth it.
I was approached last week for a collaborative “project.” A person in one of my niches developed an app to help users find apps. The difference with this app is that instead of supplying the standard App Store descriptions it gives them authentic reviews. So they were looking to use my reviews along with others experts in the niche.
The problem with this “collaboration” is that the app user isn’t apt to leave the app, like they may do from a website, to go find out more about the reviewer, they are more apt to just purchase within the app, and yes, you guessed it, those profits were not part of the “collaboration.” Any collaboration, including the type referenced in the video above, has to be a win-win situation for all involved for it to succeed. In any case the business plan is sure to be key.
All that being said I look forward to seeing what your Pop Up Publisher is all about; intriguing that you posted this after posting that.
BTW Verge(dot) com has been down for maintenance ever since you published this article. What do you think they are up to now?
Brilliant!
I’m seeing it at least informally – experts coming together on one of their sites. Which means, of course, that the person with the site that’s drawn them in is the one getting the remuneration.
Seems to me that the drawback to several experts coming together to make their own site is that legal documents presumably have to be drawn up, and either a formal partnership or a company formed. Are there other business models that can be used? Affiliate links come to mind, which doesn’t always bring in much dosh, but perhaps also each expert can write their own ebook/kindle book. Would love to have feedback about this, because I could well be in a position soon to take advantage of this.
Isha (Marysia Kurowski).
And there’s always the issue of who owns the site if it becomes saleable, or if one or more of the experts want out. So I’m thinking, yes, always legal documents?
Here is a recent example from the music industry. Most of these artists I started listening to in my early teenage years and are still on my play lists. I would love to be in attendance and would make the effort if they came to Canada
http://ultimateclassicrock.com/members-of-kiss-def-leppard-guns-n-roses-form-supergroup/
Thanks Michelle for pointing me back to the right post
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