…if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:

• Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?

Ya’ll knew about the concept of “author authority” back in February when I published this video: http://www.fromideatoempire.com/massive-seo-social-media-changes-ahead/ so I’m sure you’re ahead of the game already.

If not, it’s time to ramp up your market leadership!