Welcome to Day 24 of Reboot Your Blog!

Maintaining and cultivating momentum is imperative in building your business.  And seemingly small movements can build momentum over time and lead to bigger opportunities in the future.

In today’s Reboot Your Blog assignment you’ll develop a process of small movements that will help your sites build rank and traffic over time.

DAY 24 OBJECTIVE

Create a link building process for new posts, pages and sites.

DAY 24 ASSIGNMENT

Low Quality Link Building

You know from your work yesterday that social bookmarking and other low quality links are easy to obtain, but won’t necessarily get your new posts ranked all on their own. It’s a good idea to add any new content you create to your automated backlinks-for-backlinks solution (whichever one you chose). It won’t hurt and you’ve got the system in place, so use it.

But assuming your new content is keyword optimized and something you want to see ranking and bringing in new traffic, you’ll have to do a bit more to encourage Google to put it at the tippy top of the SERPs.

Mid Quality Link Building

You can, of course, submit articles to article directories like Ezine Articles or build a Squidoo lens for every URL you want to promote. You have to spend either time or money.

But be honest with yourself here. I’ve been the biggest miser in the past regarding link building – I can write an article and put it on Squidoo, why on earth would I pay for a link building service? I could judge how well that was working for me by looking at the rankings of my sites. If I wasn’t at #1, then what I thought I would do either wasn’t enough, or I just wasn’t doing it.

You don’t want to skimp on your link building – that doesn’t mean fall for every offer that put your way, but it does mean to invest (either time or money) enough to get the results you’re looking for. If you don’t have the results you want yet, you’re not investing enough.

You’ve seen throughout Reboot Your Blog that I like to run tests – too see if something that’s being pushed as an answer does in fact work or to compare solutions and see what works best.

Link building is no different – I’ve run some tests (and continue to run them) covering which link building services are giving me the highest ROI.

I focus on article syndication services, as these kinds of systems are pretty easy to work with and generally get your link across a wide variety of sites and IP’s.

So when there’s a new article, blog post or page that you want to give a search engine boost (should be most of your posts, unless it’s just an announcement for current readers or something) you’ll want to use an article marketing or article syndication service to let the webernets know about it.

The winner of the tests so far has been Build My Rank, which provided 38 backlinks for only 20 short (150 word) articles submitted. Not bad!

Here’s a look at the competition as a whole:

Article Marketing DEATHMATCH - Results!

Which article marketing service produces the most backlinks over a 2 month period?

And if you’d like to read the whole wrap-up of the testing, here’s the original article and a follow up.

This is the BMR interface:

BuildMyRank also has a free trial where you get 10 free links (and as you can see, these are much higher quality links than you’ll find elsewhere) so you might as well take advantage of those and test it out on your own.

I’m currently testing more services – I don’t think I’ll ever stop testing – and as it stands, BMR wins hands down.

The catch with BMR – and most likely why it’s so successful – is that you have to submit unique content that’s not been published anywhere else and that has proper English spelling, grammar, etc. My account had actually been flagged because a writer on my team continued to submit low quality, spun content over and over (wasn’t what she was supposed to be doing… But that’s a story for another day, eh?!) – so they take the quality of their content and the integrity of their network very seriously.

A runner-up to BMR in my testing was Unique Article Wizard – and what’s nice about them is that you can use the service with spun content. They too check the content for readibility – you can’t just give them gibberish – but the content does not have to be unique to their network.

What we do at RevolutionTilt is pull “Super Spun” articles from Article Builder and then submit them to UAW. The only editing required is adding the Resource Box, which is where UAW gives us our link back. It’s typical for a UAW submission to go out to well over 100 sites.

Here’s the Article Builder Interface:

And the Unique Article Wizard Interface:

With this combo (Unique Article Wizard and Article Builder), it takes all of 10 minutes to send out a new set of articles.

Ideally, you’re combining backlink sources – some Web 2.0 properties, some social media sharing backlinks, some article marketing services, etc. I use both BMR and UAW on new content I want to rank.

If you can only afford one, go with BMR – based on my tests, it’s the best ROI.

Outsourcing

The ultimate? Hire someone to manage your link building for you!

I have an outsourcer who combs all of my sites for new content every week.  She then takes the URL’s to all that new content across all of my sites (this blog, other internet marketing stuff, niche sites, etc.) and builds link to it.  It costs me a few dollars a week and is totally hands off.

You would be surprised at how attainable outsourcing is – and I don’t just have my VA do link building. I’ve got a webinar with John Jonas that will explain – if you’ve ever thought outsourcing was beyond you, have a listen.

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The important part is that you select a method and stick to it, day in and day out for all the new content you create.

This kind of natural link building (in that deep links are built over time) is one of those small steps that build greater momentum over time, and you’ll thank yourself for implementing it as you see your backlinks count grow!

By the end of today’s Reboot Your Blog post, you’ll have:

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• Added your new posts to your backlinks-for-backlinks workflow
• Gotten honest about whether doing your own link building is effective
• Decided on a servie or process for building your links going forward
• Considered outsourcing your link building

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More up tomorrow!