When I released The Social Media Myth, the last thing I expected was a huge wave of questions about how the video was made – but folks have been very curious about how I made and edited it, so here’s a short explanation.
I should also mention that page is converting at 67%, that means 67% of people who visit the page then enter their name and email into the box, wait for the confirmation message from Aweber and finally confirm their subscriptions. If 100 people visit the page, I get 67 new ones added to my email list. Not a bad deal, eh? It’s out converting any other squeeze page I’ve put up, so I think, for me, the personal video thing is a technique I’ll be using again and again.
Now, how was it made?
It’s surprised a lot of people, but the video was made with a simple Flip Mino HD. The thing is sooo tiny, which is why I bought it – I knew I’d never actually use big old “professional” camera equipment. Lighting? Regular overhead lights in my home office, then I took a desk lamp and shined closer to me. Sound? From the Flip.
For editing, I pulled the video in Camtasia 6, which will now work with .mov and .mp4 files. I clipped the beginning and end and then produced the video as an MP4 Flash presentation.
That I uploaded to Amazon S3 to store and save bandwidth and server load on my box. Embedded the video into my template and it was done.
For $206 (that’s what I paid for the Flip at Amazon) the quality is excellent (particularly considering the lighting was crap!), the sound is great and it’s a super clear squeeze video that, thus far, seems to impress people.
Since I’ve had about 40 emails asking how it was made, it’s certainly left an impression on folks. And I’m thrilled that it was a totally bootstrapped, non professional production. I’m so not a video geek, and this is truly a “If I can do it, so can you” production!