Heya! It’s Day 20 of Reboot Your Blog - the home stretch!

What matters right now in SEO? Where is the trendline going?

Towards links? Is content king? On page factors?

No. It’s none of those things – and yet also all of those things, all wrapped up into one.

I did a video about it in February 2011 – well over a year’s notice!

And I kept talking, writing, and warning you.

The good news (for you) is, (eek!) not everyone reads my blog (although I certainly don’t mind if you send your friends a tweet letting them know about the glory that is the Reboot Your Blog).

And since not everyone (yet) reads my blog, there’s quite a few folks who are blindly building links, optimizing on-page, and not giving a damn about what REALLY MATTERS because THEY DON’T EVEN KNOW about the most important SEO factor in the coming years.

But you’re here, so I know you’re a smartie pants.

Let’s dive in.

[Most of the posts here are for everyone to read - but the rest of this post is for members only. The good news? Membership is free. Sign up here or log in here.]