I discovered this service as part of my research into marketing music online, but it can be applied to any market in which you have a need or desire to be in touch with your prospects beyond email, blogs – well, beyond the computer as a whole.
As email deliverability wanes, marketers should be looking for other ways to keep in touch with customers and prospects. One way is via RSS – unfortunately, outside of the tech/IM world, it hasn’t been truly adopted by the masses.
Text messaging, however, has been. Enter Broadtexter, a service that allows you to place a subscribe box on your website, MySpace page or other social networking profile pages that people can add themselves to and get on-the-fly text message updates from you.
Some features that make this a really great service:
- Send text messaged based on geographic locations – this was intended for musicians to be able to notify people in a local area about upcoming shows wile on the road, but clever marketers can make good use of it as well
- Send text messages from your own phone – handy when you’re not near a computer
- Hide your cell phone #
- Schedule message for the future – just like an autoresponder
I really, really love this service and see a ton of possibilities for it when used creatively.
Stock market updates, celebrity gossip, internet marketing news (IMNewswatch for the cell…), a local news update service, notify people of updates to your website/membership program, mentoring etc.
Head on over to Broadtexter and enjoy the idea head rush you’ll get.