It’s Day 13 of Reboot Your Blog - welcome home!

In 2005, during the “Adsense Goldrush,” I was first introduced to internet marketing. During that time 7 years ago, having “content” on your site was simply a matter of having words on a page.

The more thoughtful webmasters among us attempted to create something that at least made sense – I can’t say I was part of that group. I just wanted something, anything that would get the right kind of ads to display on-page.

Today your content has to stand on it’s own legs before even your link building or other SEO efforts. You can SEO the shit out of your site, but without great content, it’ll lose – eventually. That’s the climate we’re working in today.

I don’t mind. I hope you don’t either, because these are the rules you have to play by. I been hollerin’ about it since February 2011 and am gonne keep hollerin’ about it  until folks quit trying to weasel around it.

But once you’ve got all that exceptional content, you’ve got to maintain it.

That’s what today’s Reboot Your Blog is all about.

[Most of the posts here are for everyone to read - but the rest of this post is for members only. The good news? Membership is free. Sign up here or log in here.]