Blogging

You may or may not have noticed, depending on how you read my posts here – but I’ve switched domains. This isn’t Michelle MacPhearson anymore. Well, it IS me writing, but we’re not on that domain any longer. The new domain is FromIdeaToEmpire.com. Why the... Read More →

Take 3 minutes and watch this Gary V. vid: (Thanks Justin Brooke for pointing it out!) YouTube is being kinda douchey. If you can’t see the embed, you can watch it here. This concept has lasting repercussions on SEO, social media signals, branding and blogging. Let it... Read More →

Let me talk to you about “Author Rank” for a few… It’s one of the ways the face of SEO has dramatically shifted in the last 12 months. What Google had admitted to is that WHO you are matters in SEO. Google is actively monitoring how much the blog posts YOU... Read More →

Welcome to Day 2 of Reboot Your Blog! In August of 2009, Stanford University released a study on the productivity of heavy multitaskers.  Here are some choice findings: [Multitaskers are] suckers for irrelevancy…  Everything distracts them. [Multitaskers] couldn’t... Read More →

I’ve started a new site, in a new niche, and I want to share it with you today. It’s a little fish in a big pond right now – but over time it will grow and become an authority in the niche. You’re invited to come along for the journey and watch the... Read More →

I’ve just spent the last day committing SEO suicide – and you should too. Lemme explain. This blog has been around since 2005. It’s gone through a lot – a domain name change, a move from a subdomain to the root URL. Not to mention countless product... Read More →