What Matters?
“With no video, no search optimization, no slide shows, and a design that is right out of mid-’90s manual on HTML, The Drudge Report provides 7 percent of the inbound referrals to the top news sites in the country.”
How does such an ugly, old, Luddite kinda site do it?
It’s the MATTER!
The content, the quality, the speed to publish all MATTER. SEO, or social media, or PPC, or other-marketing-tactics only make a difference when you consider the MATTER first.
Quote From: http://www.nytimes.com/2011/05/16/business/media/16carr.html?_r=1
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